James leads Hanbury’s Data Strategy Team where he advises a range of clients on projects involving political and commercial strategy. He began his career at investment bank Rothschild before moving into market research at Populus where he was Head of Analytics. Prior to joining Hanbury, James worked as a strategy consultant at OC&C where he utilised his banking and market research experience on IPO and M&A processes. James’s work revolves around statistical analysis, polling, regression modelling, propensity modelling and high-level strategy. He has worked on political campaigns across the world, and in the corporate world helped develop consumer sentiment models, reputation trackers and consumer segmentations and oversaw over 100+ surveys for multiple clients. Performing background analytics roles at the 2014 Scottish Independence Referendum, 2015 General Election, 2016 EU Referendum, James headed up Ruth Davidson’s Scottish Conservatives election strategy at the 2016 Holyrood election and 2017 General Election where he played a key role in doubling the vote of the party. He sits as an Advisory Board Member of centre-right think tank Onward and writes regularly on politics and statistics for the Spectator.